Customer Profile Builder
Defining a true target audience is a necessary, but sometimes overlooked, step in marketing your business. It’s all well and good knowing who you want to sell to, but are you sure they even want to buy?
As business owners it’s vital you go through the process of not only identifying your market, but understanding it. A lot of finances and resources are wasted if this is not done properly. Here’s where we come in!
In this workshop we take you through the stages of building a specific buyer persona, including information around their demographics, pain points, goals and desires, buying behaviours and more.
The workshop itself will last about 45 mins and comes free with all our services.
So where do we start? Take a look at the some of content we would be covering below.
Agenda
Business Description
As well as us knowing you, it is necessary that you know you too. We will be looking at establishing a detailed business description to use in the funnels.
Buyer Persona
Using your business description, we will create various examples of customer profiles. These will be accessible to you to keep for any future need.
Value Proposition Canvas
Here's the fun part! The main portion of the workshop will consist of going through the value proposition canvas to help identify how your customers benefit from your offer.
Statement Of Value
After compiling all the information about your business and your customers, we can then build a statement describing the value of your brand to guide any marketing efforts.
It's time to go big!
Take that calculated risk in investing in yourself. Get in touch with our team.